5 Reasons Why Your Business Needs Social Media

by Eimear McManus in Social Media

1. Social media for business costs less than traditional marketing:

“If you’re looking for a type of marketing that’s able to reach the most people for the lowest cost you may want to consider using social media over traditional marketing. In addition to reaching more people, not having a strong social media presence for your business can end up costing you in the long run.”

Source: No Time for Social

2. Brand Awareness and Website Traffic

Social media for business provides brands with more exposure and awareness and thus, can increase traffic to your website. There’s no other source of so many potential customers in one place.

Social media can also help you keep an eye on your competitors – social listening (monitoring other accounts to discover what is being discussed) can let you monitor particular keywords or mentions, and you can improve or amend your services according to what you find.

3. Brand Loyalty

An active social media presence can allow your customers to get to know your brand and trust you. Starting a conversation and asking your followers what they want allow you to build a personal connection and establish a longterm relationship with your audience. Listening is more important than preaching!

“You can never go wrong by investing in communities and the human beings within them.” -Pam Moore

4. Efficiency

Social media offer efficient and cost-effective networking and communication for businesses of all sizes. A huge benefit of social media marketing is that you can do it anywhere. You can simply remind people about a promotion or campaign you’re running while waiting for a train.

5. It’s The Future

Social media marketing is here to stay. It changes every day and the sooner you start using it, the less likely you are to be left behind.

Finally, if you’re ready to take the leap and jump right into the social media world, get in touch and we’ll guide you every step of the way!

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