When founders William Kennedy and Adrian Gilbane approached us with their goal of showing hair loss whose boss, we knew they’d need killer content and a diverse set of hands to help get them off the ground…

About Sons

Life’s too short to be worrying about hair. Sons’ mission is to make every new generation of sons healthier and happier than the last. Defeating the Taboo of Male Hair loss is their mission, and they’re hair to stay.


We’ve worked with Sons on their brand photography. A few of the shoots included; Product shots, Sons Launch Event, Barber Shop Behind The Scenes. Keeping on brand creating desirable images for both print and digital assets across the business.

Here’s a short down-to-earth casual founders video about how two became Sons. Video credit: Twelve AM

Email Marketing

Using Hubspot we have been crafting the Email Marketing communications for the brand including; Triggered Loyalty Emails, Retention, General Marketing and more. Always keeping one hair ahead and following their tone of voice to a T.


Creating a social presence from scratch can be a challenge. Sons kicked off to a strong start with a team of experts working on all areas of the brand launch. We crafted the Social Strategy for launch and followed their brand guidelines to ensure creative consistency across all areas of the business.


“Experts in social, creative design and photography. Great team to work with.”

William Kennedy

Founder @Sons

Other projects

Here’s a selection of other brands we have had the pleasure of working with.