The Benefits of Email Marketing for your Aesthetics Clinic
Email marketing is a reliable form of digital marketing for businesses in many different industries, and a particularly effective way of marketing your Aesthetic clinic.
In this blog we list the top benefits of email marketing for your aesthetics clinic which will have you wanting to jump-start your email campaign as soon as possible!
Retention Of Existing Patients
Email marketing is a great way to communicate with existing customers about upcoming offers, new treatments and any clinic news. For Aesthetics clinics, customer retention is so important and often building a strong, loyal returning customer base can be more valuable than new customers that will drop off. In your email strategy we’d recommend focusing on increasing engagement and deepening your customers’ connection to your brand.
Affordable for Clinics
One of the most obvious advantages of email marketing for aesthetics clinics is its low cost compared to other mainstream marketing mediums. Email Marketing are so affordable and there are even free options to start of with!
High Chance of Leads
Email marketing is one of the only digital marketing channels that consumers ask to receive. Nowadays aesthetics clinics can only send emails to those who have signed up to receive them; this can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.
Easy to Measure
A key benefit of email marketing is that it’s easy to measure and track where you’re going right or wrong. Email marketing platforms will allow you to track open, click-through and conversion rates, making it simple for aesthetic clinics to spot how a campaign can be improved.
Email marketing is such an efficient way for aesthetics clinics to reach out to their customers, grow their customer base, and build their reputation – it’s a no brainer!
For more information about email marketing get in touch with us today!